Nixon & Associates’ comprehensive First Responder and Executive Crisis Media training programs help clients prepare to take control and proactively provide critical information to the public in an emergency or crisis situation. Our Crisis Media Training seminar is an award-winning program that has been implemented by more than 250 companies with participation by more than 7,500 individuals. Unlike many media training programs offered by other firms, whose instructors come solely from the ranks of ex-reporters, we don’t simply train participants to provide what reporters want and need. Rather, we focus on what the organization needs to provide to the ultimate audience – the public – in order to protect its reputation and demonstrate its competence in handling the crisis or sensitive issue. Since our work experience comes from both the journalist and corporate spokesperson perspective, we uniquely understand that the news media is not the audience for information, but is the conduit to that audience. Nixon & Associates conducts challenging, one-on-one sessions at your facility, geared to your industry and the front-line personnel who are most often responsible during the breaking moments of an emergency or media event. We also offer group media training seminars, which includes videos and a comprehensive workbook to show you the proper technique for dealing with the press and public during an emergency.