Nixon & Associates’ comprehensive First Responder and Executive
Crisis Media training programs help clients prepare to take control
and proactively provide critical information to the public in an
emergency or crisis situation. Our Crisis Media Training seminar is
an award-winning program that has been implemented by more than 250
companies with participation by more than 7,500 individuals.
Unlike many media training programs offered by other firms, whose
instructors come solely from the ranks of ex-reporters, we don’t
simply train participants to provide what reporters want and need.
Rather, we focus on what the organization needs to provide to the
ultimate audience – the public – in order to protect its reputation
and demonstrate its competence in handling the crisis or sensitive
issue. Since our work experience comes from both the journalist and
corporate spokesperson perspective, we uniquely understand that
the news media is not the audience for information, but is the
conduit to that audience.
Nixon & Associates conducts challenging, one-on-one sessions at your
facility, geared to your industry and the front-line personnel who
are most often responsible during the breaking moments of an
emergency or media event. We also offer group media training
seminars, which includes videos and a comprehensive workbook to show
you the proper technique for dealing with the press and public
during an emergency.